Miss Universe Organization partners with Zetrix to launch voting app


The Miss Universe Organization has officially announced its partnership with Zetrix to launch the Miss Universe Global Blockchain Voting App.

A press conference was held in Kuala Lumpur on Wednesday, September 25 with the presence of Miss Universe Malaysia 2025 Chloe Lim and Miss Universe Indonesia 2025 Sanly Liu.

The collaboration underscores Miss Universe's commitment to innovation, transparency and deeper fan engagement, ensuring that every voice is heard and every vote counts.

Soon available on the Apple App Store and Google Play Store, the app introduces artificial intelligence (AI) companions inspired by Miss Universe contestants. Fans around the world can look forward to a more interactive and immersive way to connect with the pageant than ever before.

"By launching this blockchain-powered voting app with Zetrix, we are empowering our fans across continents with the most advanced, secure and inclusive technology available today," said MUO President Raul Rocha Cantu.

"This is not just a digital tool — it is a platform that brings fans closer to the contestants, their causes and their cultures like never before. Whether you are in Mexico City, Manila, Lagos or Jakarta, your voice matters, and now your vote does too — with absolute transparency and trust," he added.

Zetrix Co-Founder Dato' Fadzli Shah also shared: "We are thrilled to bring our blockchain and AI expertise to the Miss Universe international stage. This partnership ensures that fans around the world can enjoy trusted and interactive voting for the first time in Miss Universe history."

Miss Universe 2025, the much-awaited 74th Miss Universe pageant, will be held this coming November in Thailand.

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