Miss Universe Beverage officially launched in Bangkok


The Miss Universe Organization has officially launched the M*U Beverage, a new business group under the M*U brand, to bring top-quality drinks to people around the world.

Hosted at the True Icon Hall, Iconsiam in Bangkok, Thailand on Monday (July 17), the star-studded event was attended by reigning Miss Universe R'Bonney Gabriel and her fellow competitors during the 71st Miss Universe pageant.

Present were Ndavi Noderi of South Africa, Monique Riley of Australia, Divita Rai of India, Evlin Khalifa of Bahrain, Hrafnhildur Haraldsdóttir of Iceland, and Anna Sueangam-iam of Thailand.

Miss Universe Thailand 2023 contestants, former Miss Universe Natalie Glebova of Canada, and of course, the president of MUO, Anne Jakrajutatip, were also in attendance.

The first product introduced was M*U NØR, a natural alkaline mineral water sourced from Iceland. According to the organization, it is the first Thai brand of alkaline water that comes in a glass bottle.

M*U, a healthy beverage made from natural ingredients, free of caffeine, sugar, and preservatives, was also unveiled. It comes in five flavors — Zen (green tea and yuzu), Immune (lemon), Focus (berry), Happy (raspberry and mint), and Fiber + (pineapple and coconut).

Following the successful launch in Thailand, the Miss Universe Organization plans to expand the drinks' availability to the global market by the end of this year.

Photos: Miss Universe Thailand, R'Bonney Gabriel / Instagram

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